Lifetime Revenue Or Pay Per Sale Which Is Best ?

When monetising a website the aim is to squeese as much revenue as possible from your visitors .

Most affiliate networks pay on performance on a one off basis - a visitor generates a revenue if they perform an agreed action , depending how the affiliate program is set up :

It can be Pay per click (typically a few pennies for simply clicking an advert , the biggest network being Google Adsense , pay per lead , pay per sale or pay per call , the advertiser only pays you for the 1 sale (or series of sales with an agreed cookie period).

Once the cookie period expires you no longer get paid if that same shopper buys again from a mcerchant .

Lifetime affiliate programs are different they tag the shopper to your affiliate account indefinitely so you get paid time and time again . You really have a lifelong share of business (providing the merchant upholds the agreement) . This can be particularly profitable in some categories of merchant - typically gambling and cashback sites .

The only 2 lifetime commission cashback sites we know , and are trying out at the moment are freefivers and greasypalm - both also operate upfront cash of 75p per lead (correct at time of posting blog) as alternatives to lifetime commission , but this is just 1 off payment . A Lifetime program only requires a miliionaire shopper to join and you could be quids in !

We are closely monitoring the performance of these plans , with a small trickly of UVs , we hop to eventually build up a better picture of which converts the best - lifetime or one of leads , to allow of statistical inaccuracies we reckon we need about 400UVs per program on each plan to access the best strategy .

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